From my perspective I can imagine multiple applications appropriate for this technology. In fact, just this week a colleague in HSL created several mini tutorials instructing library clientèle on how to do such things as place a request for interlibrary loan materials via ILLiad: Interlibrary Loan for UB Faculty, Staff & Students.
In perusing YouTube I found that aside from using this technology for tutorials, many Health Sciences Libraries are using the medium to conduct tours like the University of North Carolina Health Sciences Library or for playful or public relations opportunities like the McMaster University Health Sciences Library staff dressing up for Halloween.
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